Five practices, one team accountable end to end.
Every engagement is led by a principal engineer who stays through handover. Select a practice to see scope, stack and what a first engagement looks like.
Software built for one customer is not a product.
Most platforms stop being extendable the day a second customer arrives. Tenant isolation, subscription billing, role models and audit logging are architecture decisions taken at the start, not features bolted on once the first renewal is at risk.
We have carried platforms from architecture and roadmap through to production. A collections SaaS integrated with client accounting and ERP systems; a market-management platform connecting a retail chain's head office to its stores under a single permission model.
Discuss this workScope of work
- Architecture & roadmap
- Domain model, tenancy strategy and a build sequence costed against your runway.
- Subscription & billing
- Plans, metering, upgrades, dunning and an invoice trail finance can reconcile.
- Identity & permissions
- Tenants, roles, least-privilege access and audit logs that survive review.
- Cloud & DevOps
- Environments, CI/CD, observability and a rollback path proven before launch.
- In-product reporting
- Customer-facing dashboards built on the same model as your internal reporting.
- AI features
- LLM flows embedded in the product: content generation, summarisation and voice-agent integrations.
Ready before the first customer
Tenant isolation and billing in place before the first customer signs, not retrofitted.
Deploys stop being events
Pipelines and rollback proven, so a release is routine work rather than a late night.
Extendable in-house
A documented domain model your engineers can build on without calling us.
Stack
- TypeScript
- Node.js
- React
- Next.js
- PHP
- Python
- PostgreSQL
- MySQL
- Redis
- Docker
- CI/CD
- REST APIs
Writing the app is half the job.
The other half is store review, version management, device fragmentation and the feedback that arrives after launch. Our own apps are live on the App Store, so we live that half every day.
Cross-platform with Flutter, native iOS with Swift. Five Flutter app templates on CodeCanyon and twelve of our own products on the App Store — from games and quiz tools to a classifieds marketplace, from reef-tank logging to habit tracking.
Discuss this workScope of work
- Flutter apps
- One codebase for iOS and Android, without flattening platform-specific behaviour.
- Native iOS
- Swift and SwiftUI, with widgets, Apple Watch and system integration.
- Backend and API
- The service the app talks to: identity, sync and offline behaviour.
- Store release
- App Store and Play processes, resolving review rejections, version management.
- Measurement and iteration
- Analytics, crash reporting and the fix cycle that follows a release.
Builds that clear review
We learned what store review rejects, and why, on our own products.
One codebase, two platforms
Shared logic in Flutter; native where native is genuinely needed.
A product that lives after launch
Crash reporting and a regular release cadence. Shipping is the start, not the end.
Stack
- Flutter
- Dart
- Swift
- SwiftUI
- Kotlin
- Firebase
- REST API
- Laravel
- App Store Connect
- Google Play Console
Where store configuration ends and engineering begins.
Storefronts stop being a theme problem the moment tax logic, order data models and third-party fulfilment enter the picture. We work at that layer — the one that decides whether the next integration is a week or a quarter.
Nine commercial e-commerce and Shopify themes and a catalogue of WooCommerce extensions have taught us what breaks in stores we cannot log into, which is the same discipline enterprise storefronts need.
Discuss this workScope of work
- Custom plugin development
- WooCommerce extensions built to Envato and WordPress.org review standards.
- Cart, checkout & tax
- Mixed-rate VAT, split invoicing and jurisdiction-aware pricing logic.
- Theme & storefront
- Commercial-grade themes with multiple homepage systems and full page sets.
- Performance & SEO
- Query and asset optimisation, caching strategy, Core Web Vitals, schema markup.
- Operations integration
- Inventory forecasting, fulfilment and reporting connected to the store data model.
Upgrade-safe code
Extensions that survive platform releases without a support queue behind them.
Correct money
Tax and invoice logic that reconciles with finance, across mixed-rate baskets.
Storefronts that hold
Performance work measured on real merchant data, not a synthetic homepage score.
Stack
- WordPress
- WooCommerce
- Shopify
- PHP
- JavaScript
- React
- TypeScript
- SCSS
- WP REST API
- WPML / i18n
- WP-CLI
Reports that management actually opens.
Operational data becomes useful at the point where a store manager and a head-office director see the same number and agree on what it means. Getting there is a modelling problem long before it is a visualisation problem.
We have built reporting for grocery-chain and fuel-distribution operations: SQL sources prepared and cleaned, DAX measure models designed for the questions leadership actually asks, dashboards shaped around a decision rather than a dataset.
Discuss this workScope of work
- Source preparation
- SQL extraction, cleaning and ETL from operational systems that rarely agree.
- Data modelling
- Star schemas and relationships built for query performance and comprehension.
- DAX measure design
- Calculation logic reviewed with finance so the definitions survive scrutiny.
- Dashboard design
- Executive KPI views and operational drill-downs for field and store teams.
- Rollout & training
- Handover so internal analysts extend the model instead of rebuilding it.
One version of the number
Measure definitions agreed once, then reused across every report.
Drill-down that works
Station, store and category breakdowns from the same underlying model.
Your analysts carry it on
Documented models your analysts can extend without calling us.
Stack
- Power BI
- DAX
- SQL
- MySQL
- Data modelling
- ETL
- Star schema
- Row-level security
Systems connected to systems you do not control.
The hardest integrations are not the ones with a good SDK. They are the ones where the counterparty is a tax authority, the specification changes without notice, and a rejected payload means a sale that cannot legally close.
We build and maintain those integrations in commercial software, which means we live with every revision the authority publishes rather than handing over at go-live and moving on.
Discuss this workScope of work
- Government e-invoicing
- Certificate handling, payload signing, schema validation, retry and error recovery.
- ERP & accounting
- Bidirectional sync with finance systems over REST, with reconciliation and conflict rules.
- Event architecture
- Webhooks, queues and cron workers designed for partial failure, not the happy path.
- Data reconciliation
- Audit trails that let finance prove what was sent, when, and what came back.
- Third-party APIs
- Payment, logistics and marketplace interfaces with rate limits and idempotency handled.
Filings that clear
Payloads validated against the live specification before they reach the authority.
Traceable failures
Every rejection carries a readable reason and a retry path, not a stack trace.
Specification drift absorbed
Version changes handled as maintenance, not as a new project.
Stack
- PHP
- Node.js
- Python
- REST APIs
- Webhooks
- MySQL
- Queue workers
- XML / UBL
- Digital signatures
- OAuth 2.0
Compliance coverage
Regimes we build against in production.
Not a research capability. These are live integrations shipped in commercial products, maintained through every specification revision the authority publishes.
Saudi Arabia
ZATCA Phase 2
Integration-phase e-invoicing: clearance, reporting, cryptographic stamps and QR requirements.
Live in product
United Arab Emirates
UAE EIS
Electronic Invoicing System compliance for merchants filing into the Emirates framework.
Live in product
European Union
ESPR — Digital Product Passport
Product-level data obligations under the Ecodesign for Sustainable Products Regulation.
Live in product
Multi-jurisdiction
Mixed-rate VAT
Invoice splitting and correct tax attribution for baskets spanning several rates.
Live in product
Focus sectors
Where legacy systems cost the most to leave alone.
Regulated, integration-heavy industries where the software cannot be taken offline and the data cannot be approximated.
Retail & commerce
Storefronts, ERP and fulfilment stitched together over years of seasonal deadlines.
Fuel & convenience retail
Station and market operations reported to head office from sources that rarely agree.
Financial services
Collections, reconciliation and accounting integrations where every change needs an audit trail.
Cross-border sellers
Merchants filing into three tax regimes at once — Saudi, the UAE and the EU.
Manufacturing & industry
Product data now carrying regulatory obligations under the EU Digital Product Passport.
Logistics & supply chain
Partner interfaces and tracking data running across a dozen incompatible formats.
Not sure which practice your problem belongs to?
Most engagements start across two. Send the brief and we will tell you which one leads.